I am a Marketing Designer by day and a Freelance Design Consultant by night. Being a strong advocate of data-informed design, I always strive to find the balance between form, function and conversion.
I love start-ups and I love to build. I have spent almost 8 years consulting and working in amazing young companies in Singapore, India and the United States designing products and services with top-class team members. I thoroughly enjoy the agile and dynamic nature of working with small teams and find motivation in being a significant contributor to the growth of the company.
Aside from this, I like to travel, spend time with my family and just see the world from a different lens.
If you'd like to collaborate, drop me a message.
It’s a busy world we live in. Often times, we lose sense of what really matters - like having a sumptuous dinner with our family.
Home Délivery provides a platform for anyone to get healthy, home cooked meals delivered right to their doorstep, cooked by talented individuals within their communities.
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"Losing objects is an age-old problem — as old as the pyramids. And one that’s not about to go away.”
Lostbook aims to create a holistic solution for recovering and returning lost objects through a passive online platform, Lostbook, and an active tagging system, Lostag.
The mobile site allows buyers to browse various home cooked dishes and preorder their dinner's for the entire week. Dinner's are delivered, daily.
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A virtual lost & found that aggregates lost objects worldwide. Individuals and organisations can report lost objects on the platform, allowing owners to conveniently search and retrieve their belongings.
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Small stickers with unique codes that users can attach to their belongings. When lost, the tags allow the finders to trace and contact the owners.
Experience the mobile app
Expedia & Capital One API Winner
Experience the mobile app
Creating brand loyalty and helping Starhub become a user centric telco with a knowledge based app that's there to answer customer queries and provide the information they need.
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A community that ranks and rates online shops to help users find the best products on the web.
The new way of adventure traveling. 89Circles allows travellers to browse and book unique outdoor adventures with local guides.
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The new way of adventure traveling. 89Circles allows travellers to browse and book unique outdoor adventures with local guides.
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A healthcare research organization.
"The Division of Industrial Design teaches a potent combination of Design Thinking, innovation methods, and a clever mix of artistic, humanistic, technological and business disciplines."
Searching for lost objects is like a maze, sometimes we find them, sometimes we don't. Lostbook streamlines the process leading owners directly to their belongings.